Band Social Media Tips: Boost Your Visibility & Get More Gigs
These band social media tips can help you get noticed and booked!
As a company that manages social media for local bars and venues, I’ve noticed a pattern: many bands miss out on valuable promotion opportunities simply because their digital presence is unpolished or incomplete. From missing bios to poor image quality, small missteps are costing musicians visibility—and gigs.
Band Social Media Tips:
No Clean Logo Available
One of the top band social media tips is to maintain a clean, high-resolution logo. Too often, logos are just blurry screenshots or hidden in unrelated event posters. Keep a high-quality PNG version with a transparent background ready so venues can easily use it in their promotions.
Promotional Photos Are Overbranded
Most of the photos bands post are flyers or promos from other shows, often cluttered with text and unrelated logos. Venues need clean, clear shots of the full band to create fresh promotional content. Schedule a quick group photo session and keep unbranded versions on hand.
Lack of Image Variety
Some bands only post vertical (portrait) or horizontal (landscape) shots. Having a mix is key for fitting different platforms and event promo templates. Aim for a variety of poses, backgrounds, and formats.
Empty or Vague Bios
The “About” section of your profile should quickly answer: What kind of music do you play? Where are you based? Are you available for bookings? Use keywords and short, punchy language. This helps both venues and fans understand who you are.
No Website or Cross-Platform Links
A band without a website or link aggregator (like Linktree) is missing out on bookings and fans. Make sure your page links to your music, videos, upcoming shows, and other socials.
Facebook Set Up Incorrectly
When considering band social media tips, we cannot stress the importance of the "About" section, yet many bands leave it blank. This is a missed opportunity. Use this space to share what kind of music you play, where you're from, and why someone should come see you live. A few clear sentences can make a big impact.
Band Social Media Tips: Don’t Skip the Basics
If you want to be taken seriously by venues—and by fans—your social media presence needs to reflect your professionalism and talent. Clean visuals, clear bios, proper setup, and link access are the basics. Don’t let sloppy profiles cost you gigs.
Download our handy checklist to help get your social in shape!
Need help getting your band’s branding and social presence up to speed? Let’s chat.