Broken Website: Why You Should Check Your Website Regularly
There's nothing that kill your business like broken website! In the fast-paced world of digital marketing, maintaining a fully functional website is essential. Your website is often the first impression a potential customer will have of your business. Slow load times, broken links, or missing images can harm your credibility and drive away customers. Checking your website daily—or at least once a week—is critical for ensuring everything is running smoothly.
Why Daily Checks Matter
Performing regular website checks helps you catch issues early. A broken website can lead to missed opportunities, and the longer it stays broken, the more potential revenue you lose. A website that loads slowly or has broken links can frustrate users, causing them to abandon your site in favor of competitors. Daily or weekly checks will ensure your site is operating at peak performance, avoiding these problems.
Key Elements to Check
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Load Time:
Slow websites turn visitors away. Use tools like Google PageSpeed Insights to check your website’s loading time regularly. -
Broken Links:
Broken links create a poor user experience and can negatively impact SEO. Check your links to ensure they are still valid and working. -
Mobile Responsiveness:
A broken website on mobile can be detrimental, as more than 50% of global website traffic comes from mobile devices. Ensure that your site is responsive across all devices. -
Functionality of Forms:
Forms are an essential part of lead generation. If these are broken, you could be missing out on valuable inquiries.
SEO Impact of a Broken Website
Not only does a broken website affect your user experience, but it can also hurt your search engine rankings. Google’s algorithms favor websites that offer smooth, functional user experiences. If your website has broken links, poor mobile responsiveness, or slow loading times, it can lead to lower rankings and less visibility.
Automate the Process
You don’t have to check your website manually every day. There are many automated tools available to help monitor website health, such as uptime monitors, broken link checkers, and performance analysis tools. These tools will alert you to problems before they have a chance to affect your traffic or rankings.
A broken website can harm your business’s reputation and bottom line. Checking your website regularly is crucial to maintaining a smooth user experience and keeping your SEO efforts intact. If you're not already doing so, implement daily or weekly checks today.
If you want to know why your website is not ranking, contact us today for your FREE SEO audit!
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